The logo features a simple typeface with a snowflake inside a water droplet, visually representing the brand's purity and scientific approach, while reflecting the meaning of 'névé' as snow before it melts.
The packaging design utilizes a clean white tone with cool colors to convey freshness and luxury. Inside the package, a clear instructional illustration is printed to help consumers safely and easily use the product.
This illustration merges functionality and aesthetics, enhancing the overall packaging design. Additionally, content design focused on emphasizing the purity of glaciers and the calming effects of the product through beauty shots and brand posters, visually amplifying the unique value of névé laboratories.
In the design process, we considered not only the exterior packaging but also its usability by incorporating a clear instructional illustration inside the package. This allows consumers to experience ease of use, while maintaining a clean and intuitive visual experience.