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CIACLAR

_WASH-OFF MASQUE ARGILE SOFT

Scope of work : Product 3D Photography

Industries : Skincare product, cosmetic

Client : LEZE Co., Ltd. 

Year : 2026.01~ 

CIACLAR is a core line of the aesthetic professional brand LEZE, a medical aesthetic care brand that proposes customized prescription for each skin layer. It aims to realize healthy and glowing skin by improving skin homeostasis through its unique 'Meta-layering' counseling system.

[The Professional Presentation: CIACLAR Argile Soft Wash-off Mask 3D Visualization]

Design Philosophy: Refined Visualization of Product Essence

This project focused on visualizing the soft, dense texture unique to the 'Argile Soft' wash-off mask. To convey the brand's professional image, we prioritized the realistic reproduction of the clay-based material and container form through hyper-realistic 3D rendering, rather than using exaggerated expressions.


Key Visual Highlights: 

  1. Realistic Texture & Materiality: We realistically captured the soft, clay-like (Argile) texture unique to the wash-off mask. The contrast between the matte finish of the container and the actual formulation visually communicates the tactile experience, building high consumer trust.
  2. Natural Lighting Design: Instead of complex studio setups, we designed lighting that mimics natural sunlight streaming through a window. The soft diffused light emphasizes the calm and clean mood of the product, creating the refined atmosphere characteristic of premium aesthetics.
  3. Vivid Blue-Green Harmony: By strategically incorporating the brand's signature vivid blue-green color, we added visual vitality to the composition. This bold color contrast against the neutral-toned container design highlights both professional energy and modern sophistication.
  4. Immersive Spatial Composition: The product form and texture details were arranged orderly to be visible at a glance. We established an optimized visual flow that allows users to intuitively understand the key characteristics of the product.
  5. Optimized for E-commerce: We ensured high-resolution rendering suitable for immediate use across sales channels, including official websites and product detail pages. By providing high-quality texture shots and hero shots, we secured the premium value of the brand.


"We transform the invisible values of a brand into tangible imagery."

AfterPack Studio discovers the unique light and texture of every product to maximize its premium brand equity. Prove your brand’s potential through profound visual impact.

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